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Saturday, August 23, 2008

Shout It Out

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A great way to get the word out of your website or blog is to BackLink it on a shoutbox. A shoutbox is a free service like cbox or shoutbox that allows users of a website to post short messages to each other instantly!

Some shoutboxes like cbox.ws have direct links to the script so you don't even have to visit the site to post your message and live link. Please be careful not to spam these shoutboxes and to write that the site is interesting even though you have never seen it before. There is the option to ban IP addresses so if you make it obvious to webmaster that you are just posting for the live backlink your hard work will go down the drain.

You can aquire these direct shoutbox links by searching on Google or Yahoo for ( shoutbox name referral links). This searches open site statisics for a referral link of a specific shout box. Just enter the shoutbox name and the words referral links.

Here is a starter list of cbox shoutbox urls. You may want to sign up and post your cbox shout box on your website before beginning posting on these shoutboxes. This list is a list of high traffic sites that blog hop posting their link in the shoutbox. If you do the same thing as they are than you will have tons of people visiting your site to post their link as well. In return you get traffic and a higher ranking in the search engines!

Cbox.ws

http://cbox.ws/?n=4-3140513-1273
http://cbox.ws/?n=2-1725669-5y6k85
http://cbox.ws/?n=4-3426152-bfjr9v
http://cbox.ws/?n=2-1796080-m5e9vx
http://cbox.ws/?n=1-980415-7528
http://cbox.ws/?n=2-1798537-3gm53d
http://cbox.ws/?n=2-1617535-8053
http://cbox.ws/?n=2-1772823-w7ykrb
http://cbox.ws/?n=4-3517803-qp43eb
http://cbox.ws/?n=2-1658955-k8xrh2
http://cbox.ws/?n=3-2829223-9zjgxv
http://cbox.ws/?n=4-3422029-vkzg57
http://cbox.ws/?n=2-1410479-7991
http://cbox.ws/?n=4-3423571-bwswxr
http://cbox.ws/?n=4-3492003-xwv3qt
http://cbox.ws/?n=1-854269-8009
http://cbox.ws/?n=2-1779770-ebglgt
http://cbox.ws/?n=4-3502011-5ce6em
http://cbox.ws/?n=2-1783037-n60g4j
http://cbox.ws/?n=4-3482546-ytl4h5
http://cbox.ws/?n=2-1597180-2986
http://cbox.ws/?n=3-2411112-5689
http://cbox.ws/?n=4-3273826-1836
http://cbox.ws/?n=2-1729411-gnyw1d
http://cbox.ws/?n=4-3220133-1942
http://cbox.ws/?n=4-3031283-4436
http://cbox.ws/?n=4-3506970-m6rwb0
http://cbox.ws/?n=4-3514819-6p1bd5
http://cbox.ws/?n=3-2846154-lzy6l2
http://cbox.ws/?n=2-1785788-7511rq
http://cbox.ws/?n=2-1705144-ykgwvf
http://cbox.ws/?n=4-3527813-j6zjp
http://cbox.ws/?n=4-3440425-ebr6hf
http://cbox.ws/?n=4-3435941-njsy6h
http://cbox.ws/?n=2-1823903-l3dr7m
http://cbox.ws/?n=3-2885471-ba93c0
http://cbox.ws/?n=2-1714215-fc0m5h
http://cbox.ws/?n=1-993227-3831
http://cbox.ws/?n=2-1708974-78015x
http://cbox.ws/?n=2-1849873-6357
http://cbox.ws/?n=1-997901-3903
http://cbox.ws/?n=2-1788820-hggbnw
http://cbox.ws/?n=2-1666555-nmpwh5
http://cbox.ws/?n=3-2861163-hfs69w
http://cbox.ws/?n=4-3520098-gdkxp2
http://cbox.ws/?n=4-3429152-79pq8v
http://cbox.ws/?n=2-1643826-5px4lp
http://cbox.ws/?n=2-1575142-7652
http://cbox.ws/?n=2-1087151-3373
http://cbox.ws/?n=2-1825367-4935e4
http://cbox.ws/?n=4-3422784-f08nl8
http://cbox.ws/?n=4-3502457-w7ea01
http://cbox.ws/?n=4-3531932-v8jf7e
http://cbox.ws/?n=2-1585469-5875
http://cbox.ws/?n=2-1750448-ed7asn
http://cbox.ws/?n=2-1825730-ak3vtx
http://cbox.ws/?n=3-2889541-re9z0f
http://cbox.ws/?n=2-1655103-6jje6l
http://cbox.ws/?n=2-1821186-ewqjb8
http://cbox.ws/?n=2-1845975-6369
http://cbox.ws/?n=4-3066739-6740
http://cbox.ws/?n=4-3495321-mawaqw
http://cbox.ws/?n=2-1691407-wq8blq
http://cbox.ws/?n=2-1714180-qwd59j
http://cbox.ws/?n=2-1817082-whte3s
http://cbox.ws/?n=2-1840179-8887
http://cbox.ws/?n=2-1867351-3420
http://cbox.ws/?n=2-1868439-9182
http://cbox.ws/?n=4-3497880-35s7gz
http://cbox.ws/?n=2-1841418-5735
http://cbox.ws/?n=2-1802764-gw4mh1
http://cbox.ws/?n=2-1761608-57nzya
http://cbox.ws/?n=2-1742455-efa5vh
http://cbox.ws/?n=2-1625536-4028
http://cbox.ws/?n=4-3448721-e27vcw
http://cbox.ws/?n=3-2910667-w0jc0w
http://cbox.ws/?n=2-1868498-3472
http://cbox.ws/?n=2-1859745-2043
http://cbox.ws/?n=2-1840360-4113
http://cbox.ws/?n=2-1828523-tkj475
http://cbox.ws/?n=4-3415077-5l8qn5

Shoutbox.com

http://www2.shoutmix.com/?ngabacot
http://www4.shoutmix.com/?kuerdas
http://www2.shoutmix.com/?jdpartosa
http://www4.shoutmix.com/?missanne
http://www.shoutmix.com/?rose_marie
http://www4.shoutmix.com/?de-amore
http://www4.shoutmix.com/?demcy
http://www2.shoutmix.com/?linkpromo
http://www4.shoutmix.com/?silvie
http://www2.shoutmix.com/?arsenaladit
http://www2.shoutmix.com/?ipanks
http://www4.shoutmix.com/?arie722
http://www4.shoutmix.com/?cahaya21
http://www4.shoutmix.com/?dhikaviola
http://www4.shoutmix.com/?didi_gagah
http://www4.shoutmix.com/?fxlovers
http://www4.shoutmix.com/?lyla_fitri
http://www4.shoutmix.com/?ronz2
http://www4.shoutmix.com/?ems1028
http://www4.shoutmix.com/?fatary
http://www4.shoutmix.com/?cherrystar_aa
http://www4.shoutmix.com/?missanne
http://www2.shoutmix.com/?bestchef
http://www3.shoutmix.com/?shiaulee
http://www2.shoutmix.com/?chant
http://www4.shoutmix.com/?agil74
http://www4.shoutmix.com/?blog_addict
http://www4.shoutmix.com/?yakuza666
http://www1.shoutmix.com/?nabinkm
http://www4.shoutmix.com/?adithz
http://www4.shoutmix.com/?ivana2008
http://www4.shoutmix.com/?odhel
http://www4.shoutmix.com/?r1000
http://www4.shoutmix.com/?r1ooooo
http://www4.shoutmix.com/?sweetypaula
http://www2.shoutmix.com/?darmin
http://www2.shoutmix.com/?kpkn109
http://www4.shoutmix.com/?cyankyle
http://www4.shoutmix.com/?lprajogo
http://www4.shoutmix.com/?matrock69
http://www4.shoutmix.com/?pohneetale
http://www4.shoutmix.com/?ichelle
http://www4.shoutmix.com/?salvemane13
http://www2.shoutmix.com/?angelnoah
http://www2.shoutmix.com/?ngatini
http://www2.shoutmix.com/?SAANJH143
http://www2.shoutmix.com/?tagadigos
http://www4.shoutmix.com/?daryl_teo
http://www4.shoutmix.com/?jazlive
http://www4.shoutmix.com/?travelerfolio
http://www4.shoutmix.com/?wawanputracikal
http://www.shoutmix.com/?anggrian
http://www.shoutmix.com/?athaya
http://www.shoutmix.com/?pat2709
http://www1.shoutmix.com/?jkikay
http://www4.shoutmix.com/?alcandrie
http://www4.shoutmix.com/?anniniput
http://www4.shoutmix.com/?cahayahatinurani
http://www4.shoutmix.com/?gersoncakep
http://www4.shoutmix.com/?kiscy
http://www4.shoutmix.com/?sicthemaggots
http://www4.shoutmix.com/?sunarno
http://www1.shoutmix.com/?luvie
http://www.shoutmix.com/?boril
http://www.shoutmix.com/?darman83
http://www.shoutmix.com/?m1nx14ng
http://www2.shoutmix.com/?lukmanulchakim
http://www2.shoutmix.com/?thimbu
http://www4.shoutmix.com/?alfay2007
http://www4.shoutmix.com/?anggaardian
http://www4.shoutmix.com/?azureangelic
http://www4.shoutmix.com/?bloggeraddicter
http://www4.shoutmix.com/?chadchad
http://www4.shoutmix.com/?darkbahamut
http://www4.shoutmix.com/?dwisetya
http://www4.shoutmix.com/?entrepgirl
http://www4.shoutmix.com/?kireina99
http://www4.shoutmix.com/?ma3316
http://www4.shoutmix.com/?mrizky
http://www4.shoutmix.com/?vaginaholicz86
http://www4.shoutmix.com/?varius
http://www4.shoutmix.com/?varshaf76
http://www4.shoutmix.com/?bloggerboy86
http://www4.shoutmix.com/?cewek-gokil

Thursday, August 21, 2008

Advanced link checking strategies with Search Engines

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First let us see how to check backlinks in Yahoo and MSN using advanced link checking strategies.We will try to explain the search engine company web site ranking by optimization that is done by the professional SEO.

Yahoo Backlink Checking Strategies

As we all know yahoo is the 2nd best search engine out there, Their crawler
is next to Google's crawler in actively crawling and indexing sites, let us look into link checking
with yahoo. Yahoo Slurp (yahoo crawler) though active wont crawl as deeply into a site as googlebot ( google's crawler) , So they miss a lot of links pages which are created specifically for link exchange purposes,

So even if yahoo is not evil in displaying random sampling of backlinks they dont show the backlinks
of from all the sites due to the lack of deep crawls,

Ok here are some typical ways to check backlinks in yahoo, There are 2 backlink checking commands in
yahoo One is the link: command and the other is the linkdomain: command,

linkdomain:
This command in yahoo displays links to a site regardless of which page the links points too,
For example if a site has 2000 backlinks to various pages of the site and if yahoo crawler picks it
up they show it in this backlink command. Link domain is effective search engine company web site ranking.

Correct syntax:

linkdomain:www.anysite.com

Wrong Syntax

linkdomain:http://www.antsite.com

There are some advanced ways of using this command, We can exclude same site urls, particular site
URLs etc, Yahoo is very generous on these things,

linkdomain:

linkdomain:www.anysite.com -site:www.anysite.com >>>. This will display links to any site excluding
the internal pages of that site,

linkdomain:www.google.com -site:www.google.com

Suppose if you have not set any 301 redirect and the site has 2 versions, One the without www
version and the other with www version, Then we have to check for both versions separately. Search engines consider the search engine company web site ranking for the result pages.

Search engines consider www.yoururl.com different from yoururl.com, It is because
www.yoururl.com is considered as the sub domain of yoururl.com, ( Or that is what the experts say )

To exclude this type of duplicate pages in the backlink checking we can use something like,

linkdomain:www.anysite.com -site:www.anysite.com -site:anysite.com

The above command will exclude all pages from the same site which will help us to measure the exact
links yahoo knows from other sites linking to us,

Yahoo does allow queries with more than 10 words, Google has a restriction of queries with more than 10 words, This is a bad decision from google, There are many people who search with more than 10 words in the search query and those type of searches are cut down to 10 words. More than 10 words is important point for the search engine company web site ranking

I say this because the following command will have more than 10 words in the search query,

linkdomain:www.anysite.com -site:www.anysite.com -site:anysite.com -site:linkingsite.com -site:www.linkingsite.com

The above search query will exclude same site links from the backlinks as well as any particular site you want to exclude from your backlinks, It is very useful especially if you want to exclude any site where you have bought text link ads or site wide links,
linkdomain:www.anysite.com -inurl:keyword or keyword phrase

The above search will exclude any site from the backlink check which has the keyword or keyword phrase in the URL or their domain name,

For example

Linkdomain:www.google.com –inurl:froogle

The above search will exclude backlinks with the keyword froogle in their URL or domain name,

Linkdomain:www.google.com –inurl:blogger google

The above search will exclude backlinks with the keyword phrase blogger gogole in their URL or domain name,

linkdomain:www.yoururl.com -intitle:keyword

The above search will exclude sites with the particular keyword in their URL in the backlink checking,

For example:

linkdomain:www.google.com -intitle:google

The above search will exclude all back links with the word google in title

linkdomain:www.yoururl.com -link:http://www.yoururl.com

This is a useful but a bit complex search query, The above query will show backlinks for a site excluding a particular page, In the above example the homepage is excluded from the linkdomain search, So when we search we will see backlinks to pages in our site excluding the homepage.Home page excluding and back link features will let the search engine company web site ranking

Example:

linkdomain:www.google.com -link:http://www.google.com

The above search will show all links to the domain google.com excluding links that are pointing to the homepage of that site, Very useful while doing some researching stuff,

Now we will see the link: function, This function behaves similar to the linkdomain: function, the only difference this function will show links pointing only to that particular page we are checking backlinks,

For example:

Link:http://www.google.com

The above command will show all links pointing to the URL www.google.com that yahoo knows of,

Link: command can also be used with other advanced features,

1.) link:http://www.anysite.com -site:www.anysite.com >>>. This will display links to the checking page excluding the internal pages of that site,

Example:

link:http://www.google.com -site:www.google.com

The above example will show all links pointing to that particular page excluding the internal pages of that domain,

Suppose if you have not set any 301 redirect and the site has 2 versions, One the without www
version and the other with www version, Then we have to check for both versions separately,

Search engines consider www.yoururl.com different from yoururl.com, It is because
www.yoururl.com is considered as the sub domain of yoururl.com, ( Or that is what the experts say )

To exclude this type of duplicate pages in the backlink checking we can use something like,

link:http://www.anysite.com -site:www.anysite.com -site:anysite.com

The above command will exclude all pages from the same site which will help us to measure the exact
links yahoo knows from other sites linking to us,

Yahoo does allow queries with more than 10 words, Google has a restriction of queries with more than 10 words, This is a bad decision from google, There are many people who search with more than 10 words in the search query and those type of searches are cut down to 10 words,

I say this because the following command will have more than 10 words in the search query,

link:http://www.anysite.com -site:www.anysite.com -site:anysite.com -site:linkingsite.com -site:www.linkingsite.com

The above search query will exclude same site links from the backlinks as well as any particular site you want to exclude from your backlinks, It is very useful especially if you want to exclude any site where you have bought text link ads or site wide links,

link:http://www.anysite.com -inurl:keyword or keyword phrase

The above search will exclude any site from the backlink check which has the keyword or keyword phrase in the URL or their domain name,

For example

link:http://www.google.com –inurl:froogle

The above search will exclude backlinks with the keyword froogle in their URL or domain name,

link:http://www.google.com –inurl:blogger google

The above search will exclude backlinks with the keyword phrase blogger google in their URL or domain name,

Next:

link:http://www.yoururl.com -intitle:keyword

The above search will exclude sites with the particular keyword in their URL in the backlink checking, if the linking site has that keyword in their title then those sites will be excluded from the backlink search.

For example:

link:http://www.google.com -intitle:google

The above search will exclude all back links with the word google in title

Next:

link:http://www.yoururl.com "keyword phrase"

The above search will return backlink pages with that particular keyword phrase in it,

For example:

link:http://www.google.com "search engine company"

The above search will return backlink pages with search engine company in it,

MSN.com Backlink Checking Strategies

MSN results are right now powered by yahoo, so most of the command used in yahoo will imply for MSN too. MSN backlink check strategy determinates the search engine company web site ranking

The 2 basic commands for backlink checking in MSN is link: and linkdomain:

Link: will display all links that MSN search knows for a particular page,

Linkdomain: will display all links that MSN search knows for a particular domain,

Next important search engine we will see is Alltheweb.com, Alltheweb was a powerful search engine before it was aquired by yahoo, Now that it is owned by yahoo the results in alltheweb.com is powered by yahoo, The important backlink command for alltheweb.com is

Link:www.anyurl.com

The above command will display all links to that particular page,

GOOGLE – GOOGLE Link checking strategies

Finally, Last but not the least let us deal some strategies on link checking with google, Google as we all know is by far the best search engine out there, Still they dominate the search market and majority of the search users are google users,

Most of the users prefer google to find information, they switch search engine only if they don’t find what they want in google,

Google’s crawler is the most active crawler out there in indexing sites, They run around indexing sites all the time, So they have the most up to date information of pages which are updated recently, So it simply means they know most of the links pointing to our sites,

Google’s backlink checking command is link: , This command was working mean before Jun 2004, This command used to show backlinks which has a pagerank of more than 4, (Pagerank is the technology of google to measure the importance of a page based on the links pointing to that page – More here(http://www.google.com/technology/)) But after June 2004 Google purposely broke the backlink checking command since they felt it is manipulating their search results too much,

SEO Spammers exploited google a lot using that command, They check the backlinks of important sites and figure our who links to them and use those data to improve their own sites, Especially Link mongers used those commands as a part of their business and they sold links based on the number of links showing on the backlinks in google after buying their services, This must have made google frustrated and they purposely broke that command so that it wont serve as a tool for spammers,

As we all know end users are not aware of that tool much, It is mostly used by SEOs/ webmasters / site owners and spammers, So even if google broke that command it wont affect their reputation much since it is not affecting end users,

Also serving wrong data on that command will confuse a lot of newbies / webmasters and poor knowledge SEOs and this inturn will make people more difficult to figure out their ranking algorithm, So serving wrong data and random results on that command will be a benefit for google and this should have been the motive of google too,

I do see in established forums people trying to figure out what is showing in the backlink command, this just proves how well google has executed their plan, google’s primary motive in serving wrong results on that command is to confuse newbie SEOs and they must have achieved that google perfectly, This will make google guy’s giggle sitting before the computers and reading those funny threads in forums,

In my opinion 100% there is no theory involved in the current showing of backlinks, What ever that is showing is just a random sample mixture of backlinks, What ever the site possess is no where to be shown,

So why am I mentioning google back link checking still, it is because google is the most active crawler out there , they know most of the inbound links to a site and there should be ways around that junk command in checking back links for a page in google,

Ok before we start using other link checking tactics in google, Let us start with the basics,

First check the backlinks of a site with the link: command, Though this command is broken still it will show a sample backlink list a page possesses,

Syntax: link:www.anyurl.com or link:http://www.anyurl.com

Example:

Link:www.google.com or link:http://www.google.com

The above sample will show the backlinks to that page which google knows and likes to show with that command,

Then we have the unique domain search, Suppose if you have a unique domain name, Like say nigerianspam.com, we can use the domain only search here, We just have to insert the word nigerianspam into google,

This search will show pages/ links with the instance of the word nigerianspam in it, Some people who link naturally don’t know the value of anchor text and they just link with the domain name, So it is easy to track those type of backlinks,

For example check these sample codes,

<a href="http://www.google.com">Google</a>

or

<a href="http://www.google.com">www.google.com</a>

Both the above examples will look like this,

google

www.google.com

So when google indexes pages with these type of links, they take the domain name as the onpage text and when we do a search for unique domain name they will list it in their results,

Similiarly we can do the double quotes search,

Example “www.nigerianspam.com”

This search is similar to the search example shown above, If we search using this string it will search for all instances of the URL: www.nigerianspam.com on the page, So when someone links with this URL and google picks it up it will show in the url only search with quotes,

There are many variations of this searches, all of them yield the same result,

Variation examples,

"www.+anysite.+com"
“www.anysite.com
*www.anysite.com
#www.anysite.com
+www.anysite.com
$www.anysite.com
%www.anysite.com
@www.anysite.com

All the above examples will show results where the instance of the domain name exists,

Remember not all instances of the the above URL are links it can be just a plain text URL without links mentioned on the page somewhere, Or it can be just a PPC URL which the googlebot picked up, Only way to confirm is to check the cache of the page where the URL exists and see whether it is a link or just some plain text,

Another good option to check back links is to see the catch of the pages you think or know where your links are, You should be aware of some locations where you have placed your links, To check whether google knows that link or not, check the cache of that page, if the link exists on that page and if the link is not broken then you should be happy that google has seen that link and indexed it, That link related or unrelated should be playing a part in the ranking of your site,

Next good option is the phrase checking option, Suppose if you are involved in reciprocal link building campaign take some precautions before exchanging links, Use unique description when you exchange links with other sites,

For example say I want to exchange link for cnn.com and increase their popularity, As a preplanned tactic ill use the following title and description while exchanging links with relevant sites,

Cnn.com is one of the best News site on the web, Cnn provides news on politics, crime, stoke quotes and more.

In the above example I use an unique description on describing cnn.com, So when I exchange links ill provide this description, Ok now when I do the search taking 10 words from the above description using double quotes in google,

“Cnn.com is one of the best News site on the web”,

it yields zero results,

when I start building links, pages with the above description will be indexed by google and will start showing as snippets when we search for that phrase, Since we are starting the campaign with zero results we can track down every page which bears the above phrase in it, This is one of the perfect way in finding our links via google, We as a search engine optimization company specializing in reciprocal link building use this tactic extensively. While building links it can be considered some properties to describe the search engine company web site ranking

Next useful command is the intext:<search phrase in quotes>

This acts similar to the above phrase search,

Example: intext:"google the best search engine" will give results with the phrase google the best search engine anywhere in the text of the web pages, This is an other useful command to check the pages bearing our links,

Conclusion

Search Engines keep changing what they show in some advanced operators, this document cannot be the same all the time, At the time of writing all the above syntax used are 100% perfect without any errors, But it might change as the search engines update them selves, This article is for education purpose only,

 

GOOGLE Link checking strategies

Finally, Last but not the least let us deal some strategies on link checking with google, Google as we all know is by far the best search engine out there, Still they dominate the search market and majority of the search users are google users. Google link check features is for the indicate search engine company web site ranking

Most of the users prefer google to find information, they switch search engine only if they don’t find what they want in google,

Google’s crawler is the most active crawler out there in indexing sites, They run around indexing sites all the time, So they have the most up to date information of pages which are updated recently, So it simply means they know most of the links pointing to our sites,

Google’s backlink checking command is link: , This command was working mean before Jun 2004, This command used to show backlinks which has a pagerank of more than 4, (Pagerank is the technology of google to measure the importance of a page based on the links pointing to that page – More here(http://www.google.com/technology/)) But after June 2004 Google purposely broke the backlink checking command since they felt it is manipulating their search results too much,

SEO Spammers exploited google a lot using that command, They check the backlinks of important sites and figure our who links to them and use those data to improve their own sites, Especially Link mongers used those commands as a part of their business and they sold links based on the number of links showing on the backlinks in google after buying their services, This must have made google frustrated and they purposely broke that command so that it wont serve as a tool for spammers. SEOs that is working with spam methods will cause the lower search engine company web site ranking

As we all know end users are not aware of that tool much, It is mostly used by SEOs/ webmasters / site owners and spammers, So even if google broke that command it wont affect their reputation much since it is not affecting end users,

Also serving wrong data on that command will confuse a lot of newbies / webmasters and poor knowledge SEOs and this inturn will make people more difficult to figure out their ranking algorithm, So serving wrong data and random results on that command will be a benefit for google and this should have been the motive of google too,

I do see in established forums people trying to figure out what is showing in the backlink command, this just proves how well google has executed their plan, google’s primary motive in serving wrong results on that command is to confuse newbie SEOs and they must have achieved that google perfectly, This will make google guy’s giggle sitting before the computers and reading those funny threads in forums. Back links, if they are used legally, will support the best search engine company web site ranking

In my opinion 100% there is no theory involved in the current showing of backlinks, What ever that is showing is just a random sample mixture of backlinks, What ever the site possess is no where to be shown,

So why am I mentioning google back link checking still, it is because google is the most active crawler out there , they know most of the inbound links to a site and there should be ways around that junk command in checking back links for a page in google,

Ok before we start using other link checking tactics in google, Let us start with the basics,

First check the backlinks of a site with the link: command, Though this command is broken still it will show a sample backlink list a page possesses,

Syntax: link:www.anyurl.com or link:http://www.anyurl.com

Example:

Link:www.google.com or link:http://www.google.com

The above sample will show the backlinks to that page which google knows and likes to show with that command,

Then we have the unique domain search, Suppose if you have a unique domain name, Like say nigerianspam.com, we can use the domain only search here, We just have to insert the word nigerianspam into google,

This search will show pages/ links with the instance of the word nigerianspam in it, Some people who link naturally don’t know the value of anchor text and they just link with the domain name, So it is easy to track those type of backlinks,

For example check these sample codes,

<a href="http://www.google.com">Google</a>

or

<a href="http://www.google.com">www.google.com</a>

Both the above examples will look like this,

google

www.google.com

So when google indexes pages with these type of links, they take the domain name as the onpage text and when we do a search for unique domain name they will list it in their results,

Similiarly we can do the double quotes search,

Example “www.nigerianspam.com”

This search is similar to the search example shown above, If we search using this string it will search for all instances of the URL: www.nigerianspam.com on the page, So when someone links with this URL and google picks it up it will show in the url only search with quotes,

There are many variations of this searches, all of them yield the same result,

Variation examples,

"www.+anysite.+com"
“www.anysite.com
*www.anysite.com
#www.anysite.com
+www.anysite.com
$www.anysite.com
%www.anysite.com
@www.anysite.com

All the above examples will show results where the instance of the domain name exists,

Remember not all instances of the the above URL are links it can be just a plain text URL without links mentioned on the page somewhere, Or it can be just a PPC URL which the googlebot picked up, Only way to confirm is to check the cache of the page where the URL exists and see whether it is a link or just some plain text,

Another good option to check back links is to see the catch of the pages you think or know where your links are, You should be aware of some locations where you have placed your links, To check whether google knows that link or not, check the cache of that page, if the link exists on that page and if the link is not broken then you should be happy that google has seen that link and indexed it, That link related or unrelated should be playing a part in the ranking of your site,

Next good option is the phrase checking option, Suppose if you are involved in reciprocal link building campaign take some precautions before exchanging links, Use unique description when you exchange links with other sites. Reciprocal link legal usage is the better way for the higher search engine company web site ranking

For example say I want to exchange link for cnn.com and increase their popularity, As a preplanned tactic ill use the following title and description while exchanging links with relevant sites,

Cnn.com is one of the best News site on the web, Cnn provides news on politics, crime, stoke quotes and more.

In the above example I use an unique description on describing cnn.com, So when I exchange links ill provide this description, Ok now when I do the search taking 10 words from the above description using double quotes in google,

“Cnn.com is one of the best News site on the web”,

it yields zero results,

when I start building links, pages with the above description will be indexed by google and will start showing as snippets when we search for that phrase, Since we are starting the campaign with zero results we can track down every page which bears the above phrase in it, This is one of the perfect way in finding our links via google, We as a search engine optimization company specializing in reciprocal link building use this tactic extensively,

Next useful command is the intext:<search phrase in quotes>

This acts similar to the above phrase search,

Example: intext:"google the best search engine" will give results with the phrase google the best search engine anywhere in the text of the web pages, This is an other useful command to check the pages bearing our links,

Conclusion

Search Engines keep changing what they show in some advanced operators, this document cannot be the same all the time, At the time of writing all the above syntax used are 100% perfect without any errors, But it might change as the search engines update them selves, This article is for education purpose only,

* This document is copyright © searchenginegenie.com, Reproduction is not allowed, but you are free to link to this document from any where on the web, Thanks for your cooperation,

Search Engine Genie Support Team

If you are willing to use Search Engine Genie's Services Contact Us Or Mailto search engine genie support desk

 

More information to WEBMASTERS for GOOGLE applications.

GOOGLE Section One click here

GOOGLE
Section Two click here

GOOGLE
Section Three click here


Submit Your Blogs - 100 Times

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Here's a nifty list to submit all of your blogs to... without needing a reciprocal link!
Sure, it'll take time, but the payoff will be worth it!

These are listed in order of ranking with Google:

DMOZ - (8)
Jayde - (6)
My Green Corner - (6)
The Living Link - (6)
Can Links - (5)
Search Sight - (5)
Free Website Directory - (5)
Miri Black - (5)
Niche Listings - (5)
Esearch Research - (5)
Master Moz Directory - (5)
Domaining - (5)
Londovor - (5)
The Shoppings - (5)
Ldmstudio Directory - (5)
Directory Dice - (5)
SEO Court - (5)
Publimix Directory - (5)
Arakne Links - (4)
Dir Submission - (4)
Websites Promo Directory - (4)
Environment Page Directory - (4)
Directory Vault - (4)
Little Web Directory - (4)
Directory 365 - (4)
123 Hit Links - (4)
A List Sites - (4)
Sam’s Directory - (4)
Creative Agency - (4)
Prolink Directory - (4)
All Link Directory - (4)
Zunch Directory - (4)
One Mission - (4)
Wiki Web - (4)
Xakami Directory - (4)
Anaximander Directory - (4)
Invo Website Link Collection - (4)
Making Money Library - (4)
474 Directory - (4)
Name Directory - (4)
YHAY Directory - (4)
Ask Bee Directory - (4)
Monster Directory - (4)
Spongy Web Directory - (4)
PakAd Trader - (4)
Treshella - (4)
Dream Submitting Directory - (4)
Exo Spy Directory - (4)
Nick’s Year Directory - (4)
Name Directory - (4)
Playground-3 Directory - (4)
Seek Ways Directory - (4)
Adora Directory - (4)
New Web Directory - (4)
Effective Project - (4)
MXDU Directory - (4)
SEO Web Directory (4)
Web Directory (3)
Mergi Directory (3)
Ezweb Tools Directory (3)
King Of The Web (3)
Ilushkin Directory (3)
Infignos Directory (3)
Directory Storm (3)
Directory Link (3)
Skype Media (3)
Directory Global (3)
99 Kat Directory (3)
Red Lava Directory (3)
Link Directory (3)
Promoe Lab Directory (3)
The Help Line (3)
Ipsarion Weblinks (3)
Link Directory (3)
Lite Directory (3)
Midsussex Directory (3)
Yet Another Directory (3)
Business Directory (3)
SEO Executive Directory (3)
NC Directory (3)
Trade In Directory (3)
Rank Back Links (3)
K-Links Directory (3)
Directory Mania (3)
Links Premium (3)
100 Best Online (3)
Web Linker Directory (3)
All Sites Sorted (3)
Link Add URL (3)
Elite Web Directory (3)
Web Calibration (3)
Top Dot Directory (3)
Free Web Directory (3)
Back Link Directory (3)
Gray Directory (3)
All URLs Directory (3)
One Big Index (3)
Clarib Web Directory (3)
Site Directory (3)
Link Book Directory (3)

Monday, August 18, 2008

SEO Information

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SEO Introduction
by: daniel
If your looking to increase your websites presense on the internet we will provide you with a detailed insight into the world of Search Engine Optimization, so let us begin with this broken down introduction to SEO. In the current age having your site online is only one step towards making your mark on the internet, it's incredibly easy to get online but once you get online you will probably encounter a common dilemma, where are the visitors? Undoubtedly you have joined the many millions of websites that fall into the abyss of the search engine's, if you are fortunate to get listed by them at all. You may not think search engine positioning affects you but if you own or operate a website, it does. If you any ambitions for your website then you have to cater for this increasingly important webmaster role.

Search engine optimization is more than making your site rank well in the major search engines, it's about integrating it seamlessly into your page design without your visitors even being aware exists. SEO is an on going task that all webmasters need to undertake in order to keep reasonable positioning within search engines and recieve the subsequent traffic it brings. A common mistake many people make is to optimize their site once and believe that they can hold a rank, this might be true for some obscure key words but there is so much information flowing around the internet that there will always be someone willing to take your site on for rankings.

It is important to remember the complex algorithms search engines use to determine your position calculate thousands of different factors, you cannot rely on one to keep ahead of the game. SEO Assistance will bring you an indepth view into the world of search engine positioning, we have broken it down into easily digestible sections so you can move your site up inch by inch. One downside to keeping your website in the public eye is that it requires a constant effort but if you are planning to sell a product or keep your website active, it is definitely worth it.

What are SEO Back Link?
by: daniel chow
Back links are an important part of most successful websites on the net and are almost essential in order to get reasonable listings on search engines. Back links are quite simply, links from other websites. As part of most search engines algorithms it is obvious to see they rely heavily largely upon the amount of quality incoming links your website has. I would like to reiterate, quality links, there are many unscrupulous link farms and link schemes that if you participate in, will get you banned from the major search engines. Search engines see links from other, usually established, websites as a mark of respect and that you probably have something to offer.

If you your website is just starting out or you are new to the world of SEO then you should know that back links are a crucial part to a website, almost as much as any content on it. With just one link to you from another indexed site you can usually get a few search engine bots visiting your site within hours instead of days, or even weeks through manual submission. Back links usually mean that you can achieve some reasonable key words in some search engines within weeks if you have a good quality site.

Armed with the above information it is easy to see how vital back links are, so now you are wondering where to get them. Well you are advised to stay away from disreputable sources like I previously mentioned but they rarely work any way, instead you should visit places like the Sitepoint Forums & WebHostingTalk where many professional webmasters can be found. It is recommended you aim to link swap with websites that have a better google page rank than yourself

The SEO Rip-Off
by: Joe Balestrino


I have decide to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If you plan to hire an SEO pro in the future, I suggest you use this article as a set of guidelines.

Before going with any SEO firm or individual, do the following:

A) Find out how established and experienced an SEO firm is before you negotiate.
Do they have a sizeable client list under their belt?
Are they published?

B) Scrutinize their portfolio.
What kind of results have they achieved?
Contact a few of their clients. Were they satisfied with the work performed?

C) Consider and confirm their methods?
How will they optimize your site to reach your keywords?
Do they use organic methods? Some individuals or companies use doorway pages, hide text in the background, utilize re-directs and other blacklisted methods. Stay away from these.

D) Get a least three proposals from different SEO firms.
Look at each one carefully. Are there similarities? Proposals will help you see which companies are honest and which are trying to sell you something you don't need.
What is the cost? The cheapest isn't always the best, however, the highest price may not be attached to a comprehensive and viable course of action. Try to find find an individual or organization that will give you what you want within your SEO budget.

E) Contract, Contract, Contract.
Get everything in writing. Look over the document carefully. Be sure it covers everything you have discussed, including methods of achieving your desired results. Have the copies signed by both parties. If the job is a large one you may want to consult a lawyer.

F) Clearly state the terms of payment.
While most SEO firms will not do any work for free or agree to a results based pay scale, many competant SEO professionals will not shy away from a base plus performance incentive package. I am not a firm believer in prepaid contracts.. Most SEO professionals will abide by the 50% up front, 50% upon completion standard. Make sure all financial terms are as clearly defined in your contract as the actual scope of work. This will protect all parties involved in the event that expectations are not met.

All in all, try to do your best to educate yourself on SEO. Have a basic understanding of SEO terminology and SEO methodology. Anyone offering SEO services should not have a problem explaining how they intend to get you results. If they fail gain your confidence or raise a red flag for any reason whatsoever, keep searching. You will eventually find someone who will help you reach your goals for a fair price. Happy hunting.
What to look for when shopping for a SEO specialist.
by: Joe Balestrino
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.



If someone offers you fast results they may be pulling your leg. If you aren’t listed on search engines the average time to be index takes around 4 weeks. Someone offering submissions in less then that is coning you. Websites that are already listed and are just being updated will have a faster result.



A guarantee isn’t always reinsurance. Just because a site states they can get you in the 1 spot doesn’t mean they can deliver. Or, they may have you listed under an obscure keyword or phrase. Most legitimate SEO’s will tell you no one can guarantee a top spot on all keywords and phrases. Search Engine optimization is not an exact science. Trail and error along with constant tweaking will help bring your site closer to your goal.



Most SEO’s should give you some information on where your site stands currently. You links, keywords, where you rank on major search engines etc.. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you evaluate where you are on search engines. Don’t go into any SEO work blindly. Know where you stand before and after.



Price is never an indication of how good a service is. More isn’t always better.

Shop around try to get the most for your money, but be realistic. If it seems too good to be true then it may just be. Be prepared to shell out some cash. SEO is not cheap. You should think of SEO as advertising. It should be contestant as should all of your advertising efforts.



Ask questions! Do not be afraid to ask what will be done to increase your ranking. Most SEO’s will have no problem telling you what they will do. They may not want to reveal their whole SEO operation. But, they will give you some insight to what they will do. Talk to more then one SEO company. Compare what each has to say. Do some research on your own. Find out if these companies have been reported to the Better Business Bureau. If the company or persons have had any articles or reviews written about them. Ask around. Try to have some idea of the company or persons creditability.



A few additional things to keep in mind are:



Is SEO there main business or is it a sideline to other businesses. SEO is a full time job. Especially, keeping up with the constant changes. Do they have a specialist? Do they outsource? How much do they really know?
What are there view points on link farms and doorway pages? Will they do anything to get you links and traffic? Even though search engines frown on those practices.
Can they explain to you clearly how their plan of action? Are they looking to take small steps with you? Or, are they trying to sell you the biggest SEO package possible?


Follow this outline when you are searching for someone to optimize your site. In the end it will be worth it.



Joe Balestrino’s site is www.mr-seo.com he offers affordable SEO, submissions and other articles on SEO and marketing. His other site www.jnb-design.com offers affordable web design and free lifetime hosting.

Do-It-Yourself Search Engine Optimization
by: Lois S.


Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While we’ve listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization
• Generate, analyze, and edit keywords
• Optimize for the top 10 search engine rankings
• Optimize the title, link texts, and other parts of the web page
• Validate the HTML
• View the site via a spider simulator

2. Page promotion
• Submit your site to search engines and directories
• Search for sites that might add a link to your site

3. Results tracking
• Verify search engine positions automatically

Price: $179.95 or $349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting
• Organize your links into multiple categories, subcategories, and “most popular links” lists
• Store the links on your own server
• Highlight newly added and featured links

Link management and tracking
• Remove dead links temporarily via a dead link checker
• Check whether or not reciprocal links at other sites exist
• Rotate links automatically
• Deny link submissions according to the criteria you set via a blacklist
• View the most popular keywords on your links pages

Price: $19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors
• Track your site’s position for your keywords in over 30 search engines
• Report on the keyword weight and density of your site as well as of competitors’ sites
• Suggest keywords that are relevant to each page
• Analyze your site logs to find out about site visitors, keywords used, referrers, and more

Search engines and directories
• Check which pages at your site have been indexed by various search engines
• Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
• Show the automated descriptions that search engines display for your pages

Price: from $70 to $150, depending on the version.

SEO Elite

With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

• Keyword density and prominence
• Their headings
• Their meta keywords
• Whether their site is listed in the Yahoo directory
• Which websites your competitors are advertising on

Concerning link partners and search engines, SEO Elite can:

• Find thousands of possible link partners
• Track details about pages with inbound links
• Check whether or not reciprocal links at other sites exist
• Indicate which of your pages search engines have indexed
• Keep a record of where your site is ranked for search terms

Price: $167.

SEOToolset

The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

Your website
• Keyword density analyzer
• Keyword selection tool
• Reports on rankings for keywords, page names, and indexed page counts
• Link partner finder

Search engines and directories
• Engine-specific keyword research
• Traffic checker for keywords
• DMOZ category selector
• Search engine submission tool
• Search engine ranking monitor

Your competition
• Keyword research summary
• Link analysis of inbound links to competitors’ websites

Price: $90.00 per quarter per site.

Web CEO

The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

At your website
• Keyword research
• Website optimization
• Inbound link tracking
• WYSIWYG website editing and file uploading
• Link checking
• Website monitoring
• Stats analysis to track visitors, ad campaigns, transactions, and more

Search engines and competition
• URL submission to search engines
• Search engine rank checking
• Tracking who links to the competition

Price: $295 for one person. A free version is also available.

WebPosition

WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

1. Determine your position in search engines
• Create search engine ranking reports
• Monitor your site’s placement in search engine results

2. Research and choose keywords
• Identify the most searched and least competitive keywords

3. Optimize your pages
• Compare your pages to those of top-performing sites and specific competitors
• Detect when your competitors’ pages have changed
• Be alerted to changes that could affect your site rankings

4. Design and submit your pages
• Use Page Builder and Upload Manager to design and maintain your site
• Submit your site to search engines with the Submitter tool

5. Analyze your results
• Track the correlation between search rankings and revenue
• Import top-performing keywords

Price: $149 or $349.

How to hire an SEO firm

If you’d prefer to hire an SEO firm instead, do your research. You’ll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site’s position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:

• http://www.google.com/webmasters/guidelines.html Webmaster Guidelines
• http://www.google.com/webmasters/seo.html Search Engine Optimizers

If you’re considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms’ clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.
There Should Be More to your SEO Consultant Than Rankings
by: David Leonhardt

By David Leonhardt, SEO Consultant

Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.

It is time to separate fact from fiction.

Yes, your SEO consultant can get you a top-ten placement at Google. But...

1. If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term.

2. Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available.

3. If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store".

4. If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.

I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors?

That's not an SEO challenge; that's a math problem: searches x marketshare = visitors

I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly.

It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that.

What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.

A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic.

When to Hire a Professional SEO Firm?
by: Corey Wenger
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.

According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can’t be found on the web – they don’t exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results.

So, the question comes down to what is in your company’s best interests?
Conduct your SEO program in-house or out-source it. To answer this question, let’s first take a look at the knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program.

SEO knowledge and skills required

1) Basic understanding of how search engines and directories work.
This may seem overly obvious, but you would be amazed how many people do not understand how they actually work. This knowledge provides the foundation for your SEO program.

2) Website design
Although SEO is not completely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine-friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You simply have to know which is which.

3) SEO experience
This is the most important and most difficult knowledge to obtain. If you have never implemented a SEO program, then you are in for a big surprise. Search engine optimization programs require a lot of research and are extremely time consuming. Most importantly, they require actual SEO experience. This means knowing what SEO strategies and tactics work and which ones don’t.

In-house vs. out-sourced SEO programs

If your company is considering conducting your search engine optimization program in-house, here are some questions to consider.

• Who will be responsible for analyzing, developing, implementing and measuring the success of your SEO program?

• Is this considered the role of your IT department, Marketing department or some other individual(s) within your company?

• Do they have the time, knowledge, and resources to successfully implement and maintain your search engine optimization program? And do they really care if it works or not?

IT Department

Typically your IT department handles multiple daily tasks from trouble-shooting your company’s LAN or WAN to fixing the sales department’s laptops? Out of a busy IT person’s day, what priority and focus do you think he or she will commit to for your SEO program? And even if your IT department has some skills in web design or development, these skills make up only a small percentage of the knowledge required for a successful search engine optimization program.

Marketing Department

Typically, your marketing department juggles many marketing projects at once and faces strict completion deadlines. From handling new print collateral campaigns to getting ready for new product or service launches, marketing personnel’s time is spread very thin. In addition, how knowledgeable is your marketing department in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often the answer to both questions is no, they do not.

Other individual(s) within your company

Ok, so the responsibility falls onto someone outside of your Marketing or IT department. Who will that be and why are they responsible for your SEO program? Providing these individuals with a new “project of the month,” will typically result in another check mark off of their monthly to-do list and frustration by top management of why their website is not producing any sales results.

Summary

From a business standpoint, it makes sense to try to leverage internal resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between knowing what your organization’s capabilities are and what they are not.

As you can see, there is more to search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the necessary knowledge, skills, and resources. This can be done by hiring a professional search engine optimization firm. Professional SEO firms have dedicated resources and experience to support your company’s web marketing initiatives. By leveraging their experience and know-how, your company can quickly and more efficiently implement a successful search engine optimization program.

Search Engine Optimization - Advice and Tactic
by: daniel chow
Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, write for the visitors but cater for the search engines. If your field of expertise fits into a niche in the market, all the better for you but you must get unique content all you will fall behind.

Page Structure. Search engine bots can sometimes get confused with poorly coded html, javascript and other web languages. If the bot has to wait too long or cannot decipher the web language then it will just abandon your site and move on to the next, even if it manages to get through the code it usually leads to poor search engine indexing of your website. You should also keep to widely used file extensions like .htm, .html, .php, .asp for your pages.

Loading Speed. The loading speed of your website should be kept to a minimum, if it takes long than 5 seconds on 256kb+ connections then you lose visitors - both real and search engine bots. There are a variety of reasons why pages can load slowly, it may either be your web server, poorly coded server side code like php or client side code like javascript which can slow or even stop your page from loading.

Visitor Navigation. This is more an aesthetic feature of your website focused at real visitors but you need to have some sort of standard navigation that is the same throughout your whole site. People can be put off and leave your website if they find it difficult to browse easily, search engine bots may also miss links if they can only be found deep within your site. Try to make as many internal links as possible available on each page.

Site Hierarchy. Site hierachy can be great for adding keyword density to your web site. An example of site hierachy working effectively would be this page, seo-advice.php. The full link contains SEO twice - www.seoassistance.com/seo-advice.php which is very beneficial in the way search engines determine your sites relevance to a particular subject. Use your domain, folders and file names to your advantage.

Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands little respect from real webmasters as it means using underhand methods to gain search engine rankings, although the site is usually banned quickly. Blackhat SEO includes using link farms, search engine spamming, hidden or disguised text, fake meta tag data, using duplicate content and using doorway pages. I would recommend you stay away from tactics like this as you will end up losing out in the long run.

Targeted Linkswaps. Link swaps are great but you must make them work for you. It does little good for you when your going for top search engine positions when your link swaps are untargeted. You should choose some specific keywords for both the link text and the link title text then make sure before you link swap that the other webmaster adds those specific keywords with the link.

Top 5 most common mistakes with do-it-yourself SEO
by: Joe Balestrino


I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.

1) Keyword tag – A keyword tag is for keywords, but not for any keywords. You can’t just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don't write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.

2) Abstract tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.

3) Description Tag – The whole point behind this tag is to describe what the “page” is about. Keywords related to the page should be implemented as well. The limit on words should be 20 – 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.

4) Title tag – This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the” page” is about. Don't put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.

5) Content- If you notice, I have been commenting on relevancy to the “page”, not your overall site. Each page has it’s own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.

Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn’t have these terms, how will you be found? You won’t. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.

5 Steps to Get Top 10 Website Search Engine Rank
by: David Wang



1. Step One: Select right keyword for web SEO Optimization.
You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases.

Resources:

Best Promotion Keywords - http://www.websitepromotionsoft.com/bestpromotionkeyword.html
Overture - http://inventory.overture.com/d/searchinventory/suggestion/
Google - https://adwords.google.com/select/main?cmd=KeywordSandbox


2. Step Two: Optimize your website ranking factors.

Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text.

Every keyword frequency, weight, size, prominence
and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help.

Resources:
Web Optimization Angel - http://www.websitepromotionsoft.com/weboptimizationangel.html
WebPositionGold - http://www.webposition.com/d2.pl?r=TBI-55EC&FN=download.htm



3. Step Three: Submit url to search engines directories.

After search engine optimization page design, Submiting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At
http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, google page rank, google inbound links and google including site pages.

Resources:
search engine PageRank order list - http://www.websitepromotionsoft.com/search-engine-list-page-rank.html




4 .Step Four: Link Exchange and Manager.

Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site's relevancy and position as many engines are using
this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are "relevant" links from web pages related to your keyword or topic.

Resources:
External Link Promotion - http://www.websitepromotionsoft.com/external-link-promotion.html




5. Step Five: Monitoring and ReOptimizing.

Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.


Resources:
Agent Web Ranking - http://www.softwarekey.com/products/info.asp?A=31147

Internet Marketing – Long Term Strategy
by: Halstatt Pires
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search Engine Optimization – “SEO”

Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.

The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three

There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.

There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.

You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

The Basics of SEO - Some FAQs
by: Glenn Murray
Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics, and make them a little more comfortable with the whole domain.

Q: Why are search engines important to me?

A: 85% of all website traffic is driven by search engines. The only online activity more popular than search is email. 79.2% of US users don't go to page 2 of search results. 42% of users click on the no.1 result. For the under-40 age-group, the Internet will become the most used media in the next 2-3 years.

Q: How do search engines decide on their rankings?

A: IMPORTANT: You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines.
Search engines identify relevant content for their search results by sending out ¡¥spiders¡¦ or ¡¥robots¡¦ which ¡¥crawl¡¦ (analyze) your site and ¡¥index¡¦ (record) its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engine¡¦s search results.

Q: Can't I just pay for a high ranking?

A: No. The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. Relevant results makes for a good search engine; irrelevant results makes for a short-lived search engine.

Most search engines these days return two types of results whenever you click Search:

„X Natural/Organic ¡V The ¡¥real¡¦ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.
„X Paid ¡V Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled ¡§Sponsored Links¡¨, and normally take up a smaller portion of the window.

Q: How do I get a high ranking?

A: There are four main steps:
Step 1 - Use the right words on your website
Step 2 - Get lots of relevant sites to link to yours
Step 3 - Use the right words in those links
Step 4 - Have lots of content on your site & add more regularly

Q: What is search engine optimization (SEO)?

A: Search Engine Optimization (SEO) is the art of creating a website which is search engine-friendly. This means:
„X using the right words in your copy
„X using the right words in your HTML code
„X structuring your site properly
„X designing your site properly

For more information on these 4 elements, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Many people use SEO to also describe the other ingredient in a high ranking, 'Link Popularity'.

Q: What is link popularity?

A: Think of the search engines as a big election. All the websites in the world are candidates. The links to your website are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking. Link popularity is all about how many links you have, and how you can get more.
Links to your site tell the search engines how important your site is. They assume that if it¡¦s important enough for a lot of other sites to link to, it¡¦s important enough for them to display at the top of the rankings. Links are the single most important factor in ranking. Generally speaking, the more links you have to your site from other sites, the better your ranking.

Q: Are some links better than others?

A: Yes! The ideal kind of links are those that:
„X come from relevant sites (sites which use the same keywords);
„X come from important sites (have a high ranking);
„X include your keyword as part of the visible link text;
„X include varying link text (not the same link text each time); and
„X come from a page that links to few other sites.

When a search engine sees a link which satisfies most or all of these conditions, it says, ¡§Hey, this site must be credible and important, because others in the same industry are pointing to it.¡¨

Q: How do I get lots of links back to my site?

A: There are many possible ways to generate links. Some are dubious (like auto-generation software, and sites set up by webmasters simply to host links to their other sites) and I won¡¦t be discussing them here. Others, like those discussed below, are legitimate.
„X Add your site to DMOZ & Yahoo Directories (and other free directories)
„X Check where your competitors¡¦ links are coming from
„X Article PR - Write and submit articles for Internet publication
„X Swap links
„X Partner websites
„X Pay for links

For more information on these methods, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Q: What do you think is the best way to get lots of links?

A: Article PR. Write helpful articles and let other webmasters publish them for free in exchange for a link in the byline. With article PR, you don't have to pay for the link, you determine the content of the page containing the link, you determine the link text, and the link is more or less permanent. A single article can be reprinted hundreds of times, and each time is another link back to your site!
For more information, read divinewrite.com/seoarticles.htm or visit ArticlePR.com.

Q: How do I write a good article PR piece?

A: See divinewrite.com/seoarticles.htm.

Q: How do I get a high ranking using free reprint content?

A: See divinewrite.com/Top_Ranking_Free.htm.

Q: How long does it take to get a high search engine ranking?

A: A long time! It¡¦s impossible to say how much time you¡¦ll need to spend generating links, but you can be sure it¡¦ll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved a high ranking. Even then, you¡¦ll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

Q: What is the Google Sandbox, and is it real?

A: The Google Sandbox theory suggest that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

There is a lot of anecdotal evidence supporting the theory, but there is also a lot discounting it. No one has categorically proven its existence.

Q: What is the Google Dampening Link Filter, and is it real?

A: The Google Dampening Link Filter theory suggests that if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

There is a lot of anecdotal evidence supporting the theory, but there is also a lot discounting it. No one has categorically proven its existence.

Q: What SEO companies should I be wary of?

A: Be wary of SEO companies that promise or guarantee results in a given timeframe, especially if they won't expand on their methods for generating links back to your site.

Q: What tools can you recommend?

A: There are many very useful tools to help with your SEO. The following are just selection. All tools are free unless otherwise indicated.
„X Backlink checker - http://www.webuildpages.com/neat-o/
„X Backlinks by IP address - http://www.webuildpages.com/cclass/index.php
„X Link Popularity Tool - http://www.marketleap.com/publinkpop/
„X Number of links required to rank - http://www.iblcheck.com/
„X Google Alert - http://www.google.com/alerts?hl=en
„X Google Sitemaps - http://www.google.com/webmasters/sitemaps
„X Google Sitemap Generator - http://johannesmueller.com/gs/
„X Google Toolbar - http://toolbar.google.com/
„X Indexed Pages - http://www.webuildpages.com/cache/cachetoolpublic.pl
„X Keyword Analysis (Nichebot) - http://www.nichebot.com/
„X Keyword Analysis (Overture) - http://inventory.overture.com/d/searchinventory/suggestion/
„X Keyword Analysis (WordTracker - Paid) - http://www.wordtracker.com/
„X Keyword Difficulty - http://www.seomoz.org/tools/keyword-difficulty-tool.php
„X Keyword Identifier - http://www.googlerankings.com/ultimate_seo_tool.php
„X Keyword Density Measurement (Simple) - http://www.live-keyword-analysis.com/
„X Keyword Density Measurement (Complex) - http://www.gorank.com/analyze.php
„X Plagiarized Copy Search - http://www.copyscape.com/
„X Traffic Rank - http://www.alexa.com/
„X Search Engine Rank - http://www.marketleap.com/publinkpop/
„X SEO Report - http://www.urltrends.com/
„X Top 10 sites for a keyword by no of backlinks and age - http://www.webuildpages.com/seo-tools/whoischeck-bykeys.pl
„X Top 10 sites for a keyword - http://www.webuildpages.com/cool-seo-tool/
„X Spider Simulator - http://tools.summitmedia.co.uk/spider/

Q: I'm confused about all the terms used in SEO, can you help?

A: See divinewrite.com/seo_glossary.htm.

Q: What is keyword analysis?

A: The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers.
For more information, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Q: Do I need to submit my site to the search engines?

A: Theoretically, no. But I wouldn't risk not doing it - especially as it's free. As soon as you register your domain name, submit it to Google! Even if you haven¡¦t built your site, or thought about your content, submit your domain name to Google. In fact, even if you haven¡¦t fully articulated your business plan and marketing plan, submit your domain name to Google.

For more information, download our free 'SEO Secrets' eBook from divinewrite.com/seosecrets.htm.

Q: Should I submit my site to the search engines more than once?

A: No need. Although some of the search engines allow you to do this, there's really no need.

Q: What are directories and should I submit my site to them?

A: Directories are websites (or web pages) which simply list lots of website and give a quick description of the website. Some are free and some require you to pay for a listing. Free directories are useful because you get a free link. However, the links aren't worth that much. Paid directories can be good if they're relevant, but they can cost a lot in the long term, so choose wisely.

One essential directories for any website is the DMOZ Open Directory Project.

SEO Made Easy - Winning Tactics For Internet Business Success
by: Joe Borges
Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of the same questions, usually variations of: "How do I get my website to the top of the search engine results pile?"

Search engine optimization is not magic or something equally difficult to understand. Instead, it is a step-by-step process and you should look at it that way. It can be summarized in the following points:

* An understanding of how search engines think.
* Knowing what search engines want
* Learning proven optimization techniques
* Applying your knowledge time and time again (experience - commonly known as trial and error!).

Of course, SEO is not completely explained by these four sentences. An automated software solution can give you the knowledge and tools to learn and implement SEO on your website with exceptional results. Success on the internet all boils down knowing how to implement Search Engine Optimization better than your competitors and getting it right the first time. If you do this, you will give your internet business that competitive edge.

However, if you have implemented SEO strategies correctly, and if you are still not seeing your website rank anywhere near where it should be on a particular keyword, then you may have one of the following problems:

* Your website may have been sandboxed (specific only to Google).
* Your website might be penalized or even removed from the index by a search engine for going against a stated guideline.
* A search engine might think that you are spamming them.

In the first case, you will have to "wait it out" with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. You will not encounter the second case if you use and implement a very good automated SEO tool and understand exactly what the search engines will and won't permit.

However, like I said in the beginning, search engines are notoriously difficult to understand - their algorithms change by the second - and sometimes it is possible to all the right things and still not be ranked correctly. Search engines don't always get this part right. Called over-optimization by the major search engines, there is actually a lot of debate over this issue.

I know that optimizing your website and getting it listed is one of the hardest things to do. Believe me, I've been there. But now that you're armed with the information to get started, why not look for that automated SEO tool that will make your life easier and start you on the road to getting your site listed and ranked!

Driving your website through Google Sandbox
by: Monia Hassan
What is Google Sandbox?

Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS).
This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters.

The question is what is to be done during the time in which websites are in Google Sandbox?

Do not waste time on checking your website listings in results page instead emphasize on SEO methods to accelerate your listings & improve status of ranking results.
Also make efforts to appear on other major search engines such as MSN & Yahoo since they do not have sandbox like Google, this will help drive traffic to your website while waiting for Googlebot to index your pages.

Link building strategy is another important issue not only will it improve ranking but also it will help Googlebot spider to find your pages easier while it’s in the sandbox instead of repeatedly submitting your website every time.

Content is king

Main part for ongoing development of your website is to add new content on continuous basis since the most thing search engines are after is good quality websites with relevant content.

Conclusion at the end is that waiting for Google Sandbox is nothing but a waste of your precious time; instead do some useful efforts on developing your website with relevant content & adding inbound links as a part of your linking strategy to make Google happy with what it sees as well as your target visitor.

12 Things You Really Should Know About SEO
by: James Doc Lewis
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.

As an iconoclastic young developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.

The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don't think these things are important, only that to be found in the search engines, they are not the most important consideration.

The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.

Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I'd rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on it's first update, less than 2 months after our launch.

Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.

The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.



1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.

4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.

7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.

8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.

9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.

11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.

12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.

How my page rank went from 0 to 5 in one update. How yours can too.
by: Joe Balestrino
Increase Your Google Page Rank!



This article will put a damper on web sites that sell information which will supposedly increase your page rank. I may make some enemies here, but this is already common knowledge. In fact, to make sure it worked, I designed a new site just for this purpose. Before you shell out money for an ebook, software, or CD telling you how to do this; read this article. If you achieve great results after following my advice and feel it was worth some money, feel free to write me a check for any amount you choose. I 'll add my own zeros.ļ

Page Rank. We all know what is. We all want to rank higher. Higher rankings mean a lot of things to a lot of people. To web masters it means achievement. They have accomplished a move in the right direction. A high page rank to a website owner is money in the bank. It is also an impressive accomplishment. To other website owners your page rank may be a source of envy.

To Google your page rank means quality, importance and relevancy. It lets Google know you are a viable resource and a valuable asset. Google takes your Page Rank and combines it with their text-matching techniques. This, combined with a page¡¦s content and the content of the pages linking to it, determines if your site is a good match. So, a higher Page Rank will certainly help you on Google.

As for surfers. Most of them could care less about your Page Rank. In fact, many of them don't even know what it is. However, those that do use it in a different way. Some use it as a way to unofficially gauge your credibility.

Ok, I am sure you've been wondering when I was going to tell you about how to achieve a ranking like I did. I went from a 0 Page Rank to a 5. Now, mind you, I did not purchase any links from high ranking sites, or any sites for that matter. I did not launch a link exchange program. I did exchange links with about five directories related to my site¡¦s topic, but that was it. Actually, 97% of my links are all one-way links (links pointing to my site).

So, how did I do it? Any ideas? If you know SEO you may already know the answer.
Link Farms? Of, course not. We know Google will frown on that method. Did I design or optimize sites and add my URL? Hmmm..Yes! However, that is a small percent of the success. SEO companies don¡¦t usually add their URL to sites they have optimized. Ok, so what else?

Content? Yes, content is king as always. Content is what was used to help boost my ranking. But how?

I create articles. These are quality articles, just like the one you are reading now. These articles were not generated from any program. I authored the content from my own knowledge and researched over 100 web sites that accept articles in my area of expertise. SEO happens to be a very popular topic. These sites agree to post my articles on their site, along with my url(s). Many of these sites have a decent Page Rank of their own. Their rank will transfer over to my site. Also, as time goes by, those articles will have a PR effect of their own which will transfer to my site(s). Don¡¦t forget, other people may pick these articles up and use them on their site as well. They will also include my URL(s) on their sites. Now, if I do 100 sites a week times four articles a month, that's at least 400 articles a month. The last Google update was 86 days, the longest has been 111. That could lead to 1200 or more links between updates. What will Google think about all these links at once? They¡¦ll love it! Content, quality, one way links. I also promoted my blogs and my website in some of my articles. This way, they too have their own PR generating effect. They also link to my site and my site to them. This, in turn, increased the PR to them as well. At the time of this article and the most recent Google update, one of my blogs went from 0 to 3 and the other 0 to 4 all in the same update.

These tips should help you increase your page rank. The hardest part will be creating content related to your field and finding sites that will post your work. You can always hire writers and/or article submission services. Here's to the next Google update. Cheers!

Work With The Search Engines - Don't try to Outsmart the Search Engines
by: Kusuma Widjaja
Contrary to the claims of high-priced SEO firms, optimizing your
web site for search engines is not brain surgery. But you
must first accept the fact that "spiders" - the search engine
programs that read web pages - run away from non-HTML code.
This is why the first thing any SEO expert does - before
researching keywords or rewriting your copy - is look at your
web site code.


If your web pages are full of Javascript, graphical navigation
buttons, Flash animation, and other glitzy stuff, your odds
of ranking high in the search engines sink like a stone.
The spiders may never even find your site, let alone start
adding your pages to their search results.


You say you just can't give up those cool Javascript menus
or that glitzy Flash intro? Then be prepared to get shunned
by the search engines. Spiders are good at only two things:
reading basic HTML and finding text. If your sites throw
obstacles in their path, resign yourself to obscurity
- and poverty!


The most important SEO secret you will ever grasp is
incredibly simple. Your web site must be built so spiders
can read your text. The text is where the gold is.
This means no Flash animations. Your HTML must be plain
and clean. Your graphics must be kept to a minimum.
And links should always be text - not Javascript buttons
or drop-down menus.


Millions of dollars are wasted trying to outfox the
search engines. People everywhere scramble from gimmick to
gimmick to be #1 for a general search term like "weight loss."
Sometimes they even manage to do it - for about 10 minutes.
Then one little tweak by Google ... and they're back to #8,734.


The lesson? Neither you, nor any analytical tool,
nor any automatic site submission service, nor any SEO guru,
can manipulate Google for long! Google employs too many
brilliant engineers. Their minds collectively focus on one
task - to make Google results as relevant as possible.
These people invent Google's algorithm - a mathematical formula
that decides your rank.


The algorithm is impartial. The algorithm is complex.
The algorithm - not a human being - decides your page rank.
Given the millions of web sites on "weight loss,"
your odds of outsmarting the algorithm to get a #1 spot
are ludicrously small. So instead of spending money on
SEO gimmicks, invest in educating yourself so you can work
harmoniously WITH the search engines.


Instead of trying to manipulate the search engines, build a site
that doesn't FIGHT them. Avoid questionable gimmicks, but
embrace search engine friendly techniques to get yourself ranked
high for almost any keyword you wish. For more information
visit http://www.whycity.net/dominatesearchengines.html.
Focus on strategies that help you save time, add real value
to your site, and are designed to work hand in hand with
the search engines.


Don't try to outsmart the search engines. Work WITH them,
not against them.

Search Engine Results and the PDF USER TRAP
by: Craig Geis
Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news. If you are an SEO, you also know that the new capability presents potential usability problems. And what exactly is the big deal? Let's find out.

Searching for "blessing of a Christmas tree" on Google returns a link to a PDF file as the first result: http://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=BLESSING+OF+A+CHRISTMAS+TREE

If searchers click on it, the link automatically opens a PDF file with no navigation back to the main site. Users are trapped! So, what's going on and, more importantly, how to do we fix it? Essentially, the PDF format is not the culprit; the real problem is the author's failure to create the files with Web users in mind.

PDF authoring software, such as Adobe Acrobat 5.0, offers the ability to include both a navigational structure and hyperlinks on a PDF page. Ideally, the best solution is to create your pages in HTML, rather than PDF format. Depending on the purpose, however, a PDF format can be preferable. For example, PDF files offer better functionality for pages that are commonly printed, such as order forms and price lists.

To avoid the PDF USER TRAP, you will have to republish your files, adding some type of navigation structure and/or link back your main Web site. This is the best option for SEO's, because it allows the pages to still be indexed. If this is not an option, the next best solution is to place all of your PDF files in a single folder and do a robots exclusion.
Search engine optimization (SEO) is critical to the success of your website
by: Sharifah Hardie
, Drive Visitors To Your Website And Increase Your Market Share.

SEO is the key to unlocking your website's full potential. Google handles over 200 million internet search requests each day, and people who search for information clearly express what they want. Imagine capturing a relevant stream of such web traffic. It's therefore important to optimize your web pages to improve search engine rankings using the most appropriate keywords describing the content of your site.

The search engine optimization process begins before you start building your website, when you decide on the domain name to register. The process then continues on as long as your website remains online.

Please note that optimizing your web pages to get high rankings takes time. Your rankings may start out low and slowly improve. Link popularity, i.e. the quantity and quality of external links to your web pages, greatly influences your rankings, and it takes time for your website to become popular in its niche.

Every time you improve your site, you need to allow time for the full effect to show in search engine results. Don't tweak your web pages too frequently. The time and effort is better spent on adding high-quality contents to your site and building inbound links.

Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page Factors when analyzing your web pages.

How to run a successful link exchange program.
by: Joe Balestrino


Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn’t the research, it's the waiting. This article will give you some tips to help speed response time to your requests.

"How long does it normally take?" you ask. The average wait can be 2 to 3 weeks, sometimes even longer. The reason for this is that many people operate their web site as a hobby or side business and may not be on top of their email. Keep these timeframes in mind before you judge the successfulness of a link campaign.

The first step is to find sites related to your web site that DO NOT have a large directory of links posted. You want to link to sites that have less than 100 links on their link page. Their Page Rank (PR) should be at least equal to yours. Higher is better, so always aim for the heavy hitters. Now, on to the business of saving you time.

Once you have located a site to contact, send a short but poignant email. If your email is too long, it may not be read. What should be in your email? First of all, your email should be personalized. Don't send the same email to dozens of people, send one at a time. This will help avoid being thought of as a spammer. The personalized touch shows you are serious and that the email was sent by a real person. Nothing says "this is of little importance to me" like a form letter, so avoid using them.

The letter should also include:
The HTML code to your text ad. This will make it easier for people to add your link to their site.
A link to your link page. This will make easier for whom ever you are requesting a link from to find your page.

Also, if they ask for you to link first, do so. If you have already been to their site (and certainly you should have if you are requesting a link), you will more than likely
know if they want a good faith link up. The email you send them should have a confirmation that their link is up and that you are requesting a reciprocal link.

Once you make contact with the web site owner, how long will you wait? A week? Two weeks? Honestly, it may be a month before you see your link unless you show some persistence. It doesn't always depend on how often they do updates. I would contact them once a week after your initial inquiry after checking their site first. They may have placed a link up without notifying you.

So, in summary:
Spend time finding sites that will be an asset to your enterprise to save time by not corresponding with those that won't.
Succinct, personalized E-mails
Include all coding and links necessary to make it easy on the site you want to exchange with
Research their link policy ahead of time
Be persistent

Link exchanges are very time consuming. It takes patients and great recorded keeping to keep track of who has and has not added you. I do this with an excel spread sheet. It makes keeping track a lot easier to do. Especially, if you are doing large link campaigns.

Good luck.
PPC Advertising – The First Step In A SEO Marketing Campaign
by: Halstatt Pires
Often, sites view seo and PPC marketing as exclusive marketing techniques. Each marketing method has its advocates. In reality, both have a place in the Internet marketing process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step.

PPC For Testing

Let’s say you have a site offering a service or product in the travel market. You’ve put together a healthy budget and decided to go for broke. Yep, you’re optimizing and trading links in an effort to go after keyword phrases with major traffic and competition. For instance, you’ve decided to have a go at “Europe travel”, which has roughly 400,000 searches each month and major competition for high rankings. You spend two years trading links, adding content and so on. Miracle of miracles, you pop on to the first page of search results. You start shopping for your private jet only to realize a very disturbing thing. You are getting thousands of visits, but few sales. After running calculations, you find the site is converting at 1 in 10,000.

Houston, we have a problem.

A PPC campaign should be used to test your site against keyword phrases before you spend the time and money on an seo campaign. The best platforms to use for your campaign are Google Adwords and Overture. Yes, click fraud is a problem, but less so on these platforms.

After opening accounts and laying a credit card down at the PPC alter, you need to give some thought at to how you will test your keywords. Here’s a hint. The campaign should be designed to test the keyword phrases, not maximize sales. This may sound like a strange statement, but keep in mind the purpose of the campaign. You are determining whether you have picked appropriate keyword phrases for the seo campaign. So, how does it all go wrong?

With both Overture and Adwords, you have the ability to designate the reach of your keyword phrases. Most pick the “broad match” option, which is terrible for testing. With broad match, your advertisements are going to appear for your keyword phrase AND variations of the phrase. Since the ad is appearing on a variety of keyword phrases, the results can give you a false impression of the value of the primary keyword phrase.

Going back to our example, we start a Google Adwords campaign for “Europe travel” and use the default broad match option. After a month, we are happy to find the ads converting at 1 in 70. Having validated the keyword phrase, we set off on the long seo campaign. But are we really sure about the validity of the keyword phrase. Since Google has been known to seriously expand keyword phrases under the broad match option, how do we know that the true keyword phrase isn’t “European travel”? We don’t unless we take a few additional steps.

The first step is to limit the PPC advertisements by bypassing the broad match option. Instead, you want to limit the appearance of the ad only to searches for the exact keyword phrase. In Adwords, this is known as the “exact phrase” match. To designate it, you simply place brackets “[]” around the keyword phrase. Second, you need to track traffic originating from the ads. This can be done using tracking tools on your server or through the tracking options offered by each PPC platform. Regardless of your choice, the resulting data will give a much truer picture of the value of the particular keyword phrases.

Nothing is more aggravating then getting top rankings, but miserable conversions. The only way to beat this problem is to test, test, test. Using PPC campaigns at the outset of an Internet marketing efforts can save you a lot of headaches later on.
Internet Marketing Without a Big-Picture Strategy Dances in Circles
by: Michael Pedone
Stop Tracking the Illusive "Magic Bullet"

It seems like everyone is beating the drum for one Internet
marketing method or another. And in the process they create
plenty of hype and conflicting messages.

Website owners are left to wonder whom to believe when it
comes to impressing the search engines. Which approach can
deliver the "magic bullet" they've been promised? Is it time
to jump to the next "sure thing," that will entice both
search spiders and web surfers?

The primary methods promoted to attract search engines and
Web traffic aren't new:
- Links and reciprocal links
- Pay-per-click (PPC)
- Search engine optimization (SEO) in all its variations
- Blogs and forums
- Writing and posting articles or press releases
- Paid placement with ads and banners

But each of them shares a common limitation. At its best,
each is only part of the answer. An answer that won't hold
still long enough to get nailed down - before the next "must
have" appears.

The Internet is Maturing, and so are Search Engines

In recent years, the capabilities and sophistication of the
search engines have exploded. Public use and expectations
have grown to match it. The public's reliance on the
Internet as a reliable source expands ever faster. Recent
studies found the Web to be the most trusted source of
information for making major purchase decisions, second only
to spouses for finding referrals.

A Harris Interactive consumer survey (2004) reports that 73%
of adults are now online - 156 million users. That's up from
69% eight months before. Most Internet users (80%) expect
that they'll find reliable, detailed facts online (Pew
Internet and American Life Project). So they go online first
when they need information. And they have confidence in what
they're able to find.

Now more than ever, access to that gigantic pool of
information-hungry Internet users depends on a website's
relationship to the search engines. Is it possible for
people to find it? The stakes are high.


Integration of Methods is the "Next Big Thing"

Refined keyword and page optimization are the standard
anymore. SEO has morphed into Search Engine Marketing (SEM).
The key difference is integration. SEO method aren't seen as
separate solutions, but as parts of a multi-pronged
endeavor. Success now depends on how well they all dovetail.

That's a fundamental shift from the lurching "do this...,
now that..., now that... approaches, which have
characterized the on-line norm. And anyone who's still
playing by that game plan will be left behind.

Be suspicious of any SEO strategy that's wedded to a single
method - no matter what impressive statistics they cite. And
when the search engines "burp," (as they surely will now and
then) a site's visibility can be lost. A diversified
approach to links and search engines reduces vulnerability.
Achieving that requires shifting focus to a bigger, more
inclusive picture.

My Experience with Reciprocal Linking

As a person who has been in SEM for years (and fine-tuned
hundreds of websites) I've gotten good at spotting trends as
they develop. And I've seen too many "can't lose" methods
fade.

No question that linking is important for search engine
placement. There are effective and targeted ways to acquire
incoming links that don't require a link exchange. However,
I saw some problems with the way many reciprocal links are
pursued. My concerns led me to write an article, Reciprocal
Linking is Dead,
http://www.etafficjams.com/reciprocal-linking-is-dead.htm
back when most insiders were proclaiming it to be the way to
go. (Fresh articles about why you should develop reciprocal
links appear daily.)

An integrated search engine marketing strategy is vital for
your website's visibility and survival. Resist the
shortsightedness of putting too much reliance on what
everyone is recommending.

Beat the Pack by a Country Mile

If you're ready for the "Next Big Thing," stop chasing the
flavor of the month. The trend is toward building an
integrated strategy where all the options mesh. Achieve all
the added benefits that come with integrating every method
your website employs. Now that's a next thing with staying
power.
Spider ANY Website And Find Out The Rank Of Each Page On That Site... In MERE Seconds!
by: Johnathan Crews
Now you can quickly and easily get the number of pages on the server, the number of pages indexed by Google, Link Popularity, and Alexa Rank, PLUS a Summary Report with page rank statistics!

It's crazy...

You've got all this "background" work to do and SO little time to do it.

You KNOW what I'm talking about. Getting the rank and rank statistics of your own web pages is key to operating at peak search engine and marketing efficiency. And it certainly doesn't hurt to know the rank of your competitors' sites as well.

The trouble is... gathering this type of crucial information can eat up hours and hours of your valuable time. And I'm certain we can both agree that time is one of (if not THE) most important assets we webmasters have.

So how do you keep up with page ranks -- yours AND the competition -- without having to invest even more hours of your precious time? NO problem!

I'm amazed that Jeff can keep coming up with great products like SEO Spider. I already own two other wonderful products Jeff created - Ad Word Analyzer and Traffic Equalizer.

With the click of a button, not only can I find out how my own sites rank on Google, but I can also find out how my competition ranks.

Plus I can see all of their page info instantly, which gives me inside knowledge of their sites. And now I know exactly what I must do to beat them.

I only hope my competitors don't find out about this tremendous piece of software!

Jeff, you are a lifesaver! I've tried keeping track of all my site's rankings manually and it literally would take me hours.

Thanks to SEO spider, I've been able to spend more time on building traffic and less on measuring results.

Not only that, SEO spider helps me to analyze my competition without tipping them off or getting me in trouble. It's paying off big time...

As of today, RudlReport.com is #6 on Google!

I've been sitting at my computer for several hours, gathering the rank and rank statistics of hundreds of pages on dozens of websites. It's 2:30 in the morning and I'm not even close to being finished.

I'm tired... I'm frustrated... and I'm thinking there's GOT to be a better way. I mean, I can't be the ONLY person who needs a program to do this kind of work for me. So...

Like every other occasion when I'm hoping for a time-saving, work-reducing solution, I start searching the 'net. And as usual, I come up empty-handed.

Oh sure, there are various programs and services out there, but nothing that does the exact job I want and NEED it to. So yet again, there's only one thing left for me to do... I'll have to create my OWN software program!

And you know what? That's precisely what I did! And the name of this little fellow? SEO Spider. But don't think he's just some insignificant "bug". This guy is WAY powerful.

Incredible! Just when I thought Jeff couldn't possibly outdo himself, he goes and does it with SEO Spider!

As if Ad Word Analyzer and Traffic Equalizer weren't enough, we've now got the perfect "complimentary" program.

Leave it to Jeff to come up with the best solution for gathering page rank information. What used to take hours can now be accomplished in only minutes.

I'm telling you, I'm starting to think Jeff really IS the great and powerful SEO wizard!

When I used SEO Spider for the first time, I had thought it will show me the search engine spider view of a web site, for which there are umpteen tools available already.

But, I was amazed at the amount of information it revealed about a site.

These are all key information about the site that we need to monitor regularly and to get all of them at one place is pure joy!

You have a cool software, Jeff. I'll recommend this to many people.

The whole point of creating SEO Spider was to reduce the time and work involved in yet another important webmaster task. That's why I'm not about to waste your time now rambling on and on about how great this software program is.

Instead, I'll cut right to the features and let you decide for yourself...

spider ANY website and build a list of URL's -- along with the titles -- for each page on that server

quickly and easily query Google to find out how many pages are indexed and what the rank is for each of those listed pages

powerful phrase matching search option gives you the most targeted rank results for every page indexed by Google

check individual pages or use the convenient "Check All" features to analyze the entire list

if you don't wish to use the default page title during the query, it allows you to make changes just by clicking on the title

discover how well your website performs over time and know at-a-glance if you're improving your results

easily analyze any and all competitors' websites and discover all of their TOP performing pages

"smart" technology ensures that disallowed pages such as robots.txt files won't get indexed/listed

features 100% customizable search engine and website courtesy levels for maximum safety

searches whois records uncovering contact and domain registration information for any webmaster

compare any two websites to find out which has more indexed pages, better link popularity and a lower Alexa rank

reports the number of pages on the server, the number of pages indexed by Google, link popularity, and Alexa rank

delivers a concise Summary Report with page rank statistics -- you can view the report, save, or even email it

gives you the option of saving all the results, saving only the selected results, printing, and/or exporting to CSV

know whether or not Google is updating their index with our handy Google Dance Tool
Search Engine Copywriting Explained
by: Daniel Chow
Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the readers attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it.

Search engine copywriting refers to the process, where a copy is written in a way, where it not only reads well to the reader, but also repeats specific target “keywords?within the text, in order for that copy (webpage) to rank well in search engines for those keywords.

Copywriting experts believe it is ideal to have around 300 words on a page with one or two targeted search terms cleverly placed within the text a few times. Along with the text, it is also important to optimize other elements on the page such as the title text, headings, description and keyword tags, and alt text.

Advantages and Disadvantages of SEO Copywriting

Advantages
Long term Rankings: It is believed that this method helps in maintaining SEO rankings for much longer as compared to other optimization techniques, even when search engines change their algorithms. Although many search engine optimization experts believe that this is a myth.


Quality Content: It not only helps in the optimization process, but also helps to have quality and well written content on your website, which is likely to get you returned visitors or referrals.

Disadvantages
Works for Less Competitive Search Terms: It is believed that this technique works best for less competitive search terms. Competitive search terms refer to highly searched keywords such as sex, insurance, credit cards, cars, etc. Although this can aid the optimization process for highly competitive search terms too, but to be competitive other more robust optimization techniques will also be needed.

Does not work for all Sites: Many sites cannot accommodate enough text on them, for e.g. it can be difficult to optimize certain pages/sites which have too many graphics, flash, etc. and little space for content. Many webmasters are not willing to alter the text, as it may affect the aesthetic appeal of the site.

Expensive Process: Search engine copywriters are expensive people, and hence this whole process can be very expensive. They usually charge on per page basis, and the total expense largely depends on how many pages are to be optimized and the number of keywords being targeted. Another reason why it can be expensive is that you have to depend on the copywriter for all further changes to that page, and hence it can become a permanent expense. Making alterations to that page yourself, unless you know exactly what you are doing, can ruin the optimization of that particular page.